WordPress · block themes · ACF
WordPress development, white-label and direct
Block themes built from a design file, content modelled so editors can work without a developer, and migrations off page builders that nobody on the team can safely touch.
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What I do on WordPress
Three service areas. Most of this work arrives through studios rather than direct.
01
Block themes from a design file
A native block theme built from your Figma file. No page builder, no framework tax, and an editor your client can actually use without breaking the layout.
- theme.json set up so the design system is enforced, not suggested
- Custom blocks where a pattern will not do
- Editor experience treated as part of the build, not an afterthought
- Handed back documented, for your team to maintain
02
ACF content modelling
The part that decides whether a site is still usable in two years. Content types modelled around how the team publishes, rather than how the first template happened to be built.
- Post types, taxonomies and field groups planned before any templating
- Editors publish without touching layout or code
- Field structure documented and version-controlled
- Migration of existing content into the new model
03
Migration and rescue
Sites locked into a page builder, sites on an abandoned theme, sites where the only person who understood it has left. Rebuilt on native blocks with no loss of layout.
- Page builder to native blocks, layout preserved
- Plugin reduction with a before and after list
- Takeover of an undocumented or half-finished build
- Security and update backlog cleared
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WordPress work
Most of it is white-label, so the write-ups name what was built rather than who it was for.
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Questions I get asked
Do you build with a page builder?
No. Native block themes, or classic themes with ACF where a block theme is the wrong fit. If you are already on Elementor or WPBakery I will migrate you off it rather than build more inside it.
Can you work white-label under our studio?
Yes. Most of my WordPress work runs that way. Your project tool, your client relationship, your brand on everything. I do not contact your client and I do not appear in the credits unless you want me to.
Block themes or ACF?
Block theme when the client needs to compose pages themselves and the design system can be expressed in theme.json. ACF when the content is structured and repeated, such as a directory, a case study archive or an events calendar, and editors should not be laying anything out at all.
Most real projects are both, and deciding which part is which is the first thing worth doing.
Do you take on maintenance?
Monthly retainers with capped hours, covering updates, backups, small changes and a fixed response time. I do not offer emergency-only cover for sites I have never seen.
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Working arrangement
- Based
- Northern Ireland, United Kingdom · GMT/BST
- Overlap
- Full day with Europe, mornings with US East
- Billing
- GBP, USD or EUR
- Engagement
- Direct with brands, or white-label via studios
WordPress build, migration or rescue?
Tell me what state it is in. I will tell you whether it is worth saving.